A Taste for Hotter, Mintier, Fruitier The Increasaed Craving for Intense Flavors Suggests That the American Palate is Changing'

Such a fascinating read about Middle America. Highlights what and how major food companies -- mostly of packaged foods, are doing to fit consumer needs.

The section about umami added in these prepackaged foods was, well, interesting. It is nauseating how manufacturers preverse the definition of umami and what it is about. My thoughts on umami are here.

Not sure how I feel about this.