The Best of Copyblogger 2009

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Don’t be respectful. Be bold.

 

It’s difficult enough to stop qualifying everything we say, now we’re about to make an even dearer sacrifice: respect.

Example 3

Respectful version

Five Grammatical Errors that May Detract From Your Credibility

Bold version

Five Grammatical Errors that Make You Look Dumb

Will they really make you look dumb to everyone? No. But if you add a “may”, a “sometimes”, or a “to some people” every time you want to avoid offending someone, you’ll end up with a very respectful wet dishrag that is so wishy-washy it will flop to the floor the instant you wave it in anyone’s direction.

 

via one of my favorite posts: "Why You’re Too Qualified and Respectful to Produce Great Content"