SCENTED BANNER NATURA KAIAK from Black Mamba on Vimeo.

Challenge

The client wanted to make an online campaign to announce that the product had changed — but not much more than that.

We couldn’t show the new fragrance on the internet … Unless we could find a way to put the scent on the banner!
And that is what we did!

Solution

First we made an agreement with more than 15 Internet cafés, which are used mostly by young working men who do not have computers in their homes.

Then we created a plug-in that inserted the banner on the Internet cafés’ internet start page.

The banner read,

The best selling men’s fragrance in the country just changed. Want to try it? Click this banner. It’s scented.

After the click the banner went out of the computer screen at the same time a custom hardware developed by us, ejected a paper version of the banner with the scent sample.

Results

The scented banner had a click-through rate of 17.2% — That is 43 times higher than the global average.
10,000 scented banners were distributed in just one weekend.